A Beauty Line Created To Empower All People

Created by a Black Woman, but it’s for Everyone ! 

Ashuntasheriff beauty products represent  real stories, real families, and real solutions .

Ashunta Sheriff Kendricks, a  notable Celebrity Makeup Artist with 30 years of expertise in the TV, Film, Entertainment and Media world. Ashunta is a 2x  Emmy nominated makeup artist. Her achievements include speaking  at a Diversity and Inclusion Panel at the Whitehouse  representing Black Beauty Founders, spearheaded by Former Vice President, Kamala Harris.

Ashunta Sheriff Beauty has sprinkles of her  personality  in her eponymous beauty brand.  The brand is a majority of clean beauty ingredients including biodegradable plant fibers for the  magnetic lashes, and packaging that is sustainable, and can be recycled.

She hails from Spanish Harlem, New York . Her hometown  symbolism are truly embedded in her product line.  She evokes storytelling in her makeup products For instance,the vibrant colors match the vibrancy and hustle  of her childhood neighborhood .  Ashunta Sheriff’s  eye-catching colors  symbolize the El Barrio neighborhood she grew up in , and the love of graffiti colors, and Hip hop music . It represents the  diasporic culture of her Community ,  and the many talented  people that  come from her Harlem beginnings

Ashuntasheriff line has hypoallergenic triangular velvet  velour powder  puffs that feel pillow soft, and helps complete your makeup application. It is good for enhancing a look, and creating a skin like finish .It comes in two colors black and soft purple . Soft purple color is a fun color for makeup artists, and content creator girlies. 

 Her glow in the dark mascara’s exude a UV glow effect in 6 different colors.The Vegan UV liner has different color precision. The ultimate  vegan liner pens with a magical UV glow .

You may have seen her products on Celebrities like Lauren Hill, rocking Raven Vegan matte lip Creme, or  Viola Davis wearing Ashuntasheriff Red Vegan Matte cream in Classic.

Her Vegan lip creme’s  are a  range of 20 lip colors from black  to purple to  two different types of red . Her  red lip colors have different undertones ; a  blue undertone red, and an orange undertone red lip color.  The  lip products have  an array of different hints of glimmer, and tones.  Ashunta truly believes “Glitter makes everything better, Glitter makes the world better.” when she refers to her Unicorn Multichrome Glitter Shadow Palette or her Unicorn all over glow product. In addition, to her highlighter palette, that you can use on the face, as eyeshadow, on the clavicle, and  you can use it with a brush to add a glow to the legs, and body.

Ashunta’s products represent  makeup innovation, and forward thinking. For instance, the  BlurEFX concealer and foundation duo. BlurEFX  is a functional product that really works for the everyday person with great formulation.

The Foundation  has a built in separate concealer, and mirror that is part of the foundation cap. BlurEFX  is in pump form. So,  you can  create a buildable face application with small pumps out the bottle. It goes from  lightweight to medium coverage for your daily use. The built-in pump allows for minimal waste of product.

The built in concealer creates a balance and harmony for people with different skin tones, undertones , and skin types. That  includes   people with rosacea, and hyperpigmentation. .

 Now that I’ve got your attention , Welcome to the A.S.B. Glow Tribe. You can go online to Ashuntabeauty.com  for more information, and to purchase her products .

You can see Ashuntasheriff Kendricks  in person,  and purchase some products at The Makeup Show happening May 3 – 4 in New York City.