20 Purple Premium Natural Semi Permanent Hair Color

Vibrant, Long-Lasting Color: Enjoy a rich, lasting hair color experience with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Our formula, made with 95% natural ingredients and pure coconut oil, ensures vibrant hues while nourishing and hydrating your hair.
Gentle and Nourishing: Our cream-based hair color gently restores dry or damaged hair without harsh chemicals. Infused with a delightful natural yuzu-cranberry fragrance, Iroiro makes coloring a pleasant and hair-healthy process.
Free from Harsh Chemicals: Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives like Methylisothiazolinone, Methylchloroisothiazolinone, synthetic fragrances, peroxide, ammonia, PPD, and alcohol. It’s beauty without compromise.
Eco-Friendly Packaging: Dedicated to reducing environmental impact, Iroiro uses innovative eco-pouches, a sustainable alternative to traditional packaging. These lightweight, compact pouches are designed to minimize waste and carbon footprint, ensuring you use every last drop of color.
Optimal for Lightened Hair: For those aiming for Silver, Platinum, or Pastel shades, pre-lightening hair to Level 10+ is recommended. Iroiro is available in 4 oz and 8 oz eco-pouches, catering to different needs while promoting an eco-conscious lifestyle.